Tyrrell Marketing has been delighted to be part of a creative team which has been working with the charity, Back Up on their new promotional campaign, The Karen Darke Story.

Back Up is one of the UK’s leading charities for people with a spinal cord injury. Their goal is to inspire people to transform their lives and their fantastic services include mentoring, wheelchair skills sessions and rehabilitative activity courses. They also support people to overcome the challenges of returning to work or school.

The Karen Darke Story is a two-year campaign that Back Up is launching to raise their profile and attract new donors so they can meet the growing demand for their services from people affected by spinal cord injury.



Paralysed from the chest down in a rock climbing accident at the age of 21, Karen Darke is being tipped to win gold for Great Britain in the London 2012 Paralympics. 



In 2013 she plans to become the first person to sit-ski 1000km across Antarctica (www.poleofpossibility.com) and wants to raise £1m for Back Up, who inspired her to transform her life following her devastating spinal cord injury and played an integral part in her recovery.

Karen is living proof that, with the right support, people with a spinal cord injury can achieve anything they set out to do. Having worked on the development of this campaign, our project team can all vouch for the fact she is a role model to everyone, whether disabled or not, and a great ambassador for Back-Up.

If you, or anyone you know would like to participate in the Karen Darke Story campaign by making a donation or becoming a corporate sponsor, please share this video and contact Micah on 020 8875 1805 or email micah@backuptrust.org.uk.