After completing the marketing and brand audit and our Magical Luxury Shopping outing, we were delighted to be commissioned to project manage the creation of Lubo’s new website.
The Brief
Our preparation had provided the perfect foundations for the website project. We needed a website that would showcase Lubo’s work and position him as a society photographer.
It had to ooze class, style and credentials.
It also had to be functional. Lubo’s previous site had been built in Flash which meant that it was problematic for search engines and he had had to invest a huge amount of time registering the site on directories etc. to get some kind of online presence.
It also needed to incorporate a blog as Lubo was currently running a blog on Blogger separately to his website. This was a key element as Lubo enjoyed writing blog posts and it would be a great way to keep his new site updated with fresh content.
The project
We worked closely with Lubo and design and branding consultants, New England, to scope the website and agree initial design concepts.
We then developed a formal brief which was presented to the Lubo’s chosen web consultancy, copywriter and SEO specialist.
Throughout the project, we liaised closely with all suppliers, ensuring that Lubo’s requirements were met and our vision for the site followed throughout.
The results
Since it launched, Lubo has received very positive feedback about his new site. He has on average 2.5 times the number of enquiries each month than he did from his previous site.
He has also received some exciting new commissions including photographing an area of lakes and forests north of Warsaw in the Western Masury again over a whole year and capturing the history, architecture and culture of Belgravia for the Belgravia Residents Association.
Lubo specialises in casting his clients’ objects in a new light. Working with charm and expertise, he delivers picture perfect portraits; intimate images of your precious possessions; and timeless mementoes of your beloved places. You can contact him and view more of his portfolio at http://www.stefanlubo.com/
