Our work with the photographer, Lubo, began in late 2010. Working alongside Andy Paterson-Jones of branding agency, New England, we conducted a marketing and brand audit for him.
A clear mandate
The audit produced a clear mandate. Lubo’s style of photography lends itself to storytelling. From our work, it became apparent that his ideal client would be a high net worth individual who wants a photographic record of their world.
This could vary from formal portraits of themselves and their family to images of lifestyle objects such as yachts and paintings or a reportage recording of social, sporting or business events.
Leveraging Lubo’s personal brand
To be successful in targeting this audience, we felt that Lubo’s brand identity should focus on his own personal brand and values.
Stefan Lubomirski De Vaux, to give him his full name, is a Prince of the Holy Roman Empire. His family dates back to the end of the 14th century, first appearing in Lubmierz in Poland in1398.
Lubo is at home in any company. He speaks four languages – English, Polish, French and German – and has a natural way with people, making them feel instantly at ease, whatever their surroundings.
Working with New England, we knew we had to build the marketing and brand strategy around leveraging what is so special about Lubo himself.
The blueprint client project
Lubo was already working on a live project that encapsulated our vision for his business.
He was photographing an estate in Scotland on the borders to create a book for his owners entitled “A year in the life of Ladykirk Estate”. Within his brief he had to capture all aspects of the estate over the course of 12 months.
Subjects included the changing landscape, farming, chronicling the 60 or so buildings on the property, farm and building maintenance, fishing on the 3.5 miles of the Tweed that run past the estate, shooting parties and riding.
We decided to use this project as both a foundation for scoping future client projects and as a benchmark when revising the brand identity and selecting case studies.
