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		<title>The Karen Darke Story</title>
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		<pubDate>Thu, 26 Jan 2012 14:01:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Client Projects]]></category>
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		<guid isPermaLink="false">http://tyrrellmarketing.co.uk/?p=1358</guid>
		<description><![CDATA[Tyrrell Marketing has been delighted to be part of a creative team which has been working with the charity, Back Up on their new promotional campaign, The Karen Darke Story. Back Up is one of the UK’s leading charities for people with a spinal cord injury. Their goal is to inspire people to transform their [...]]]></description>
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		<title>Blog of the Month &#8211; WorkAwesome</title>
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		<comments>http://tyrrellmarketing.co.uk/blog-of-the-month-workawesome/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 13:45:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog of the Month]]></category>

		<guid isPermaLink="false">http://tyrrellmarketing.co.uk/?p=1332</guid>
		<description><![CDATA[As we wind down the year and enjoy some festive down time, it&#8217;s always a good time to reflect on what happened during the year, what you&#8217;ve achieved, what hasn&#8217;t gone so well and what your big plans are for 2012. December&#8217;s Blog of the Month is a perfect tool to help keep you on [...]]]></description>
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		<title>Brand of the Month: Fortnum &amp; Mason</title>
		<link>http://tyrrellmarketing.co.uk/brand-of-the-month-fortnum-mason/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=brand-of-the-month-fortnum-mason</link>
		<comments>http://tyrrellmarketing.co.uk/brand-of-the-month-fortnum-mason/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 18:47:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand of the Month]]></category>

		<guid isPermaLink="false">http://tyrrellmarketing.co.uk/?p=1327</guid>
		<description><![CDATA[I love London at Christmastime. After living in Australia for 5 years and having had the novelty of a summer holiday style festive season, I appreciate a cold Christmas so much more. London really turns it on at this time of year with all the stores decorated and the street lights. There&#8217;s one place that [...]]]></description>
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		<title>Advertising Love: Transport for London&#8217;s &#8216;Be Cab Wise&#8217;</title>
		<link>http://tyrrellmarketing.co.uk/advertising-love-transport-for-londons-be-cab-wise/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=advertising-love-transport-for-londons-be-cab-wise</link>
		<comments>http://tyrrellmarketing.co.uk/advertising-love-transport-for-londons-be-cab-wise/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 13:29:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://tyrrellmarketing.co.uk/?p=1310</guid>
		<description><![CDATA[Not wishing to be bah humbug now that the festive season is upon us but sometimes it&#8217;s the advertising that stops you in your tracks can be the most effective. &#8220;If your minicab&#8217;s not booked, it&#8217;s just a stranger&#8217;s car&#8221; is the head turning slogan for Transport for London&#8217;s Christmas campaign ‘Be Cab Wise’. TFL [...]]]></description>
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		<title>New website launched for Lubo</title>
		<link>http://tyrrellmarketing.co.uk/new-website-launched-for-lubo/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-website-launched-for-lubo</link>
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		<pubDate>Mon, 12 Dec 2011 11:32:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Client Projects]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://tyrrellmarketing.co.uk/?p=1159</guid>
		<description><![CDATA[After completing the marketing and brand audit and our Magical Luxury Shopping outing, we were delighted to be commissioned to project manage the creation of Lubo’s new website. The Brief Our preparation had provided the perfect foundations for the website project. We needed a website that would showcase Lubo’s work and position him as a [...]]]></description>
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		<title>A Client Shopping Trip: Magical Luxury Tour with Lubo</title>
		<link>http://tyrrellmarketing.co.uk/client-shopping-trip-a-magical-luxury-tour-with-lubo/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=client-shopping-trip-a-magical-luxury-tour-with-lubo</link>
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		<pubDate>Thu, 08 Dec 2011 16:03:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Client Projects]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://tyrrellmarketing.co.uk/?p=1130</guid>
		<description><![CDATA[As we discussed in our last post, the marketing and brand audit we completed for the photographer, Lubo, produced a clear brief of his ideal clientèle. High net worth individuals who would be interested in reportage photography of their lifestyle. As an exercise to inspire Lubo and kick start the next phase of his business, [...]]]></description>
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		<title>New client brand identity for Lubo: the behind the scenes story</title>
		<link>http://tyrrellmarketing.co.uk/new-client-brand-identity-for-lubo-the-behind-the-scenes-story/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-client-brand-identity-for-lubo-the-behind-the-scenes-story</link>
		<comments>http://tyrrellmarketing.co.uk/new-client-brand-identity-for-lubo-the-behind-the-scenes-story/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 15:32:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Client Projects]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://tyrrellmarketing.co.uk/?p=1068</guid>
		<description><![CDATA[Our work with the photographer, Lubo, began in late 2010. Working alongside Andy Paterson-Jones of branding agency, New England, we conducted a marketing and brand audit for him. A clear mandate The audit produced a clear mandate. Lubo’s style of photography lends itself to storytelling. From our work, it became apparent that his ideal client [...]]]></description>
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		<title>Brand of the Month: Pret</title>
		<link>http://tyrrellmarketing.co.uk/blog-of-the-month-pret/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=blog-of-the-month-pret</link>
		<comments>http://tyrrellmarketing.co.uk/blog-of-the-month-pret/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 09:18:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand of the Month]]></category>

		<guid isPermaLink="false">http://tyrrellmarketing.co.uk/?p=1252</guid>
		<description><![CDATA[Lots of people moan about Pret. They slate the high content of salt in their soup and the over exuberant use of rocket and mayonnaise in their sandwiches but I like them. And so for this month, I thought that I’d celebrate the fact that: A. I’ve visited Prets in both London and New York [...]]]></description>
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		<title>Advertising love: John Lewis Christmas advert</title>
		<link>http://tyrrellmarketing.co.uk/advertising-love-john-lewis-christmas-advert/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=advertising-love-john-lewis-christmas-advert</link>
		<comments>http://tyrrellmarketing.co.uk/advertising-love-john-lewis-christmas-advert/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 16:48:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://tyrrellmarketing.co.uk/?p=1230</guid>
		<description><![CDATA[The launch of the John Lewis Christmas advert is fast becoming a key day in the national calendar. This Christmas, they have focused on the excitement and frustration that children have leading up to Christmas Day, but with a clever twist. The advert was again created by their retained agency, Adam &#38; Eve, who famously featured [...]]]></description>
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		<title>Rebranding review: kew.159</title>
		<link>http://tyrrellmarketing.co.uk/rebranding-review-kew-159/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=rebranding-review-kew-159</link>
		<comments>http://tyrrellmarketing.co.uk/rebranding-review-kew-159/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 15:37:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://tyrrellmarketing.co.uk/?p=1008</guid>
		<description><![CDATA[This post is about an itch that I can’t help scratching. Try as I might I can’t shake off the urge to discuss the rebranding of women’s clothing brand, Kew, to kew.159. The story behind the rebrand Kew was originally launched in 2003 as the younger sister of Jigsaw Clothing. But according to their Chief [...]]]></description>
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