As we discussed in our last post, the marketing and brand audit we completed for the photographer, Lubo, produced a clear brief of his ideal clientèle. High net worth individuals who would be interested in reportage photography of their lifestyle.

As an exercise to inspire Lubo and kick start the next phase of his business, we decided to take him on a shopping trip.

The aim was to help him get under the skin of his potential clients. Through experiencing how his potential customers are used to being treated when they buy other products and services, we hoped that Lubo would have a better idea of how to frame his service offering – and we would have plenty of research to help shape a marketing strategy and provide inspiration to brand consultants, New England.

So Lubo dressed in his bespoke tailoring and Karen in Prada-esque fashion hit the streets of Mayfair for a few hours.

The shots below were taken whilst we browsed the tailoring and ceremonial uniforms on Saville Row,

were enticed by art on Cork Street

and tempted by the brands on New Bond Street.

The take homes
The key findings we took away from our shopping trip included:

• The shops and galleries we visited were immaculately presented and understated.
• All the staff we encountered were knowledgeable about their products and impeccable mannered.
• In each shop and gallery, we were made to feel very welcome.
• We were treated with respect and as individuals.

Quote from Stefan.

“During the trip I bumped into three friends of mine, making me feel “at home” in this patch of London. The key finding for me was how relaxed yet professional staff were, willing to give time to explain characteristics of the products and insights as to how they were made and not pressuring one to buy or make a decision. You ended up making the decision yourself and feeling good about it. They knew that if the right impression was made, there would either be a sale that day or you would come back again and ultimately become a client who returns again and again.”