I love London at Christmastime. After living in Australia for 5 years and having had the novelty of a summer holiday style festive season, I appreciate a cold Christmas so much more.

London really turns it on at this time of year with all the stores decorated and the street lights. There’s one place that for me typifies what makes London so quintessentially fabulous in December. And that place is my brand of the month for December – Fortnum & Mason.

A true English institution, Fortnum & Mason is the perfect place to visit when you are Christmas shopping in London, even just to soak up the atmosphere. I like visiting their ‘The Parlour’ cafe when I’m in the West End for a spot of people spotting or perhaps to sit and brainstorm some new ideas.

For me, what makes Fortnum & Mason such a great brand is its consistency. They base their reputation on over 200 years of heritage together with quality products and consistently good polite service.

A testament to the fact that doing the simple things right is a winning formula.

I hope a Fortnum & Mason hamper is amongst your Christmas presents this year so you can enjoy a little of their brand magic.

[Pictures: Glam UK & Global Village Encyclopedia]