Not wishing to be bah humbug now that the festive season is upon us but sometimes it’s the advertising that stops you in your tracks can be the most effective.
“If your minicab’s not booked, it’s just a stranger’s car” is the head turning slogan for Transport for London’s Christmas campaign ‘Be Cab Wise’.
TFL are urging party goers to travel safe this year by promoting guidelines for late night taxi travel to help party goers get home safely after a night out on the town.
The campaign is particularly targeted at women. By texting 60835, TFL will automatically identify their location using GPS and two minicab numbers and one black-cab number will be sent straight back to their mobile phone.
After completing the marketing and brand audit and our Magical Luxury Shopping outing, we were delighted to be commissioned to project manage the creation of Lubo’s new website.
The Brief
Our preparation had provided the perfect foundations for the website project. We needed a website that would showcase Lubo’s work and position him as a society photographer.
It had to ooze class, style and credentials.
It also had to be functional. Lubo’s previous site had been built in Flash which meant that it was problematic for search engines and he had had to invest a huge amount of time registering the site on directories etc. to get some kind of online presence.
It also needed to incorporate a blog as Lubo was currently running a blog on Blogger separately to his website. This was a key element as Lubo enjoyed writing blog posts and it would be a great way to keep his new site updated with fresh content.
The project
We worked closely with Lubo and design and branding consultants, New England, to scope the website and agree initial design concepts.
We then developed a formal brief which was presented to the Lubo’s chosen web consultancy, copywriter and SEO specialist.
Throughout the project, we liaised closely with all suppliers, ensuring that Lubo’s requirements were met and our vision for the site followed throughout.
The results
Since it launched, Lubo has received very positive feedback about his new site. He has on average 2.5 times the number of enquiries each month than he did from his previous site.
He has also received some exciting new commissions including photographing an area of lakes and forests north of Warsaw in the Western Masury again over a whole year and capturing the history, architecture and culture of Belgravia for the Belgravia Residents Association.
Lubo specialises in casting his clients’ objects in a new light. Working with charm and expertise, he delivers picture perfect portraits; intimate images of your precious possessions; and timeless mementoes of your beloved places. You can contact him and view more of his portfolio at http://www.stefanlubo.com/
As we discussed in our last post, the marketing and brand audit we completed for the photographer, Lubo, produced a clear brief of his ideal clientèle. High net worth individuals who would be interested in reportage photography of their lifestyle.
As an exercise to inspire Lubo and kick start the next phase of his business, we decided to take him on a shopping trip. Read More
Our work with the photographer, Lubo, began in late 2010. Working alongside Andy Paterson-Jones of branding agency, New England, we conducted a marketing and brand audit for him.
A clear mandate
The audit produced a clear mandate. Lubo’s style of photography lends itself to storytelling. From our work, it became apparent that his ideal client would be a high net worth individual who wants a photographic record of their world. Read More
Lots of people moan about Pret. They slate the high content of salt in their soup and the over exuberant use of rocket and mayonnaise in their sandwiches but I like them.
And so for this month, I thought that I’d celebrate the fact that:
A. I’ve visited Prets in both London and New York over the past few weeks. Read More
The launch of the John Lewis Christmas advert is fast becoming a key day in the national calendar.
This Christmas, they have focused on the excitement and frustration that children have leading up to Christmas Day, but with a clever twist. The advert was again created by their retained agency, Adam & Eve, who famously featured in last year’s series of Inside John Lewis documentaries on BBC2.
This post is about an itch that I can’t help scratching. Try as I might I can’t shake off the urge to discuss the rebranding of women’s clothing brand, Kew, to kew.159.
The story behind the rebrand
Kew was originally launched in 2003 as the younger sister of Jigsaw Clothing. But according to their Chief Executive, Des Swan, “Over time they (Kew and Jigsaw) started to come together and we decided we needed to move them in different directions.” kew.159 was launched in August 2011.
I’m a big fan of New Zealand. I was lucky enough to spend quite a bit of time there when I was living in Sydney. I love the people, the landscape and the lifestyle.
I’m also a fan of their national airline – Air New Zealand. Without waxing lyrical too much, Air New Zealand’s style genuinely reflects the nation’s culture. It an airline that I would choose for long haul and I’m pretty fussy.
October’s blog of the month is a renowned crowd pleaser.
Founded in 2006 by Brian Clark, the aim of Copyblogger is to empower people to successfully grow their businesses through social media and online marketing.
As it’s name suggests, copywriting is at its core so if you are considering starting a blog, have trouble getting inspired for new copy or want to make your website or blog work harder for you, Copyblogger is a great source of information.
But the blog also provides expert advice, comment and challenge on all aspects of online marketing.
In the spirit of sharing the love, they also have a free 20 part online course about how to utilise social media, content marketing and SEO to generate new new business?
For short bursts of Copyblogger inspiration, follow them on Twitter @copyblogger.
*** Our Blog of the Month series showcases blogs that we enjoy, have found useful and recommend you read if you are looking to learn more about offline and online marketing.
[Picture: Hellbound Bloggers]
This month’s brand of the month is actually a brand collaboration.
A couple of weeks ago, I visited the Southampton Boat Show for the first time in 11 years. I really enjoyed my time at the show so decided that I would like to feature a nautical brand this month.
As a sailor, I’m not normally excited about speedboats but I make an exception for Riva‘s boats. Read More
