Advertising on a bus can give businesses a great platform and plenty of space to make an impact.

But so often organisations don’t make the most of their opportunity. That’s why I literally stopped my tracks and smiled broadly when I saw this very effective campaign by Compassion in World Farming covering a bus a few days ago.

Designed by Elvis Communications, the campaign was the winning entry in the latest Big Bus Challenge. Beating off competition from the likes of B&Q, McDonalds and Clarks Shoes, the campaign uses familiar travel terms to highlight just how different and harrowing the animals’ experience of transport is to that of humans.

The strong graphic images create a real insight into an inhumane practice that people both on and off the bus wouldn’t normally see – one that continues to happen every day around the world.

The campaign was launched by Joanna Lumley who talks here about the importance of stopping live animal exports.

For more information on the campaign to end long-distance live animal transportation, visit Compassion in World Farming’s website.

[Pictures: Big Bus Challenge and Ecorazzi.com]